The League of Architectural Filmmakers and Storytellers (LAF/S) is a professional organization committed to improving the built environment through the power of filmmaking. Our mission is to:
Promote the role of video as the pre-eminent tool of spatial representation in the 21st century
Educate built environment professionals to better understand the uses and value of film and storytelling
Provide filmmaking resources to design professionals, builders, owners, government agencies and community organizations
Foster engagement between those designing, building and advocating for the built environment and the public at large
Support architectural filmmakers and the growth of our community in the craft and the development of our work
Whose stories do we tell?
Architects, Designers, Builders, Engineers, planners, governing agencies, developers and All those who help shape the built environment.
Why do we tell stories?
To raise awareness of the amazing stories embedded within our built environment and to help expand the reach of good quality, healthy, resilient and equitable design to all.
"Sometimes reality is too complex. Stories give it form." - Jean Luc Godard
“People don’t want more information. They are up to their eyeballs in information. They want faith–faith in you, your goals, your success, in the story you tell.” - Annette Simmons
Architectural films are produced for a wide variety of purposes and can be crafted with just as many narrative visions. These are just some examples that we love by our fellow filmmaking community and want to share as benchmarks for what's possible in the telling of great stories from our industry.
If you are a content creator, filmmaker, videographer, cinematographer, storyteller, animator and/or a motion graphics guru working with the design, construction and building industry then we want you. Yes, we want you to join our community of spirited creators to add your voice to the conversation, share your lessons learned, showcase your work and help us educate, advocate and grow the use of storytelling within the industry.
We need to combine all of our efforts to help push the global industry into the 21st Century by using the most powerful medium we have to showcase great work and engage an even greater range of society with the power of good built environments.
SLACK INVITE - access to our real time Slack communication platform with the entire LAF/S community covering everything from equipment, software, best practices, video examples, events, awards, etc.
NETWORKING - professional networking opportunities to find collaboration and more work
YOUR VOICE - voice your own interests for the LAF/S community and the League as we evolve and grow
LEARN & GROW
WEBINARS - webinars by other LAF/S members on various industry topics
NOTIFICATIONS - get notified of awards, festivals and other ways to show your work
COMMITTEES - get involved with a LAF/S Committee to help lead our organizational efforts and cultivate skills
A/E/C INDUSTRY IMPACT
OUTREACH - active outreach by LAF/S within the industry
LOBBY - for a greater range of uses of filmmaking and storytelling
DISTRIBUTION PLATFORMS - expand the locations and platforms for the display of multimedia storytelling
SUPPORT - actively engage our journalistic press, professional organizations and individual firms to help them understand the opportunities and methods for using strategic storytelling
Producer & Consultant
Nick Hornig, RIBA
Architect & Filmmaker
New York, NY
St. Paul, MN
Los Angeles, CA
Are you an Architectural Filmmaker / Storyteller?
We'd love to see your work, get to know you and have you join the community!
Are you looking to tell your story and need guidance? Are you putting together a panel and need some seasoned storyteller's input? Feel free to reach out for any needs relating to environmental and architectural filmmaking or storytelling!